The first part of the process is the flyer setup. When you initially create a new document you are asked for page size, margin size, bleed and slug sizes. Also required is number of pages and columns and gutter size, all of which vary with each document. Generally you would choose a standard metric page size, several of which are included in the drop-down list. However, you are also able to create custom page sizes.
This will largely depend on your budget and the limitations specified by your print provider. It’s best to check with them first if you are considering an unusual page size. But you can change the page size at a later stage if necessary in File, Document Setup. A full list of specifications should be requested from your printer as a guide to the whole flyer setup.
Learn To Make A Flyer With The Designer Software
Also required at the start is margin size, bleed and slug. These will vary according to your paper size and what requirements your printing company has for bleed. A general rule of thumb is to allow for an A4 flyer about 12-15mm margin. For a smaller flyer like A5or DL allow about 5-7mm margins. And for bleed, most printers require between 2-5mm. Bleed is necessary where you have colours or images which will be printed to the very edge of the page. These flyers will be printed 16 or 32 to a sheet, then cut with high-speed trimmers. However, because the trimmers are not 100% accurate you’d get a small white strip at the edges of the page. To counter this we create a 3-5mm bleed guide when designing the flyer, and scale any coloured sidebars or images up to that guide. This bleed overlap will be trimmed off when the flyers are cut up, but it ensures that the colours and images come to the very edge of the document.
Slug is an area usually at the bottom of a page which contains information which will not be printed, like fold marks, or title and date, or colour information. Since this information is generated automatically in a PDF, you can ignore the slug, so leave it at zero.
The number of columns is usually 1-3 on a flyer, the gutter being the space between those columns. I usually leave it at the default and adjust later if necessary. You may use this setup again in future, so click Save Preset and it will appear at the top of the dialog next time you create a new document.
We would now create coloured sidebars with the shape tools, and add colours from the Swatches or Color panels. Text could be created on the page itself, or imported from a Word document, then formatted using the Character and Paragraph panels. And images could be imported. Any colour or tonal adjustments or retouching should be done in Photoshop first, however. And any logos or diagrams should first be created in Adobe Illustrator, then imported into Indesign.
Finally the flyer would be exported as either a PDF, or packaged using the Package function. Which method you use will depend on the requirements of your print provider.