When starting a new business it can be difficult to budget for everything. However, to aid the future success of a business, a budget should be set aside for the design and print of initial marketing materials, such as a logo, business card or website. Many new business owners may feel that they cannot afford to budget for a professional graphic designer, although in reality, the success of a business may depend upon it.
Hiring A Graphic Designer
You may have developed a fantastic product or offer an amazing service, but if you have a poorly designed logo or website, potential customers or clients will judge you by those standards. Amateur design suggests an amateur business. When choosing a graphic designer or studio it is important that the choice will be right for you and your business. To enable you to do this, there are a few things that you may wish to consider.
Do you like the designers work? Opting for price alone may be your sole priority, however if the designers particular design style does not fit the image you envisage for your company, it can lead to an unproductive and tense relationship for both parties. You may find that the designer who’s style you prefer is not necessarily the cheapest.
Are they trustworthy and will they deliver? When looking for designer, especially via the internet ensure that you feel comfortable that they can deliver the service they are offering. If you have a particularly large project, it may be necessary to have multiple designers. Ask how many people work for agency, how long they have been in the design industry or in business and search for references of testimonials. If they are an internet-based business contact them via email and review their response times.
Are the prices fair, will you receive an unexpectedly large invoice? If the designer is paid by the hour, ensure that you can agree a budget at the start of the project and ask the designer to inform you if the project is at risk of going over budget. If the project is at a fixed-price rate, be sure that you know what is included in the cost and / or that the designer knows exactly what is expected from them during the project.
Will you like the designer or design studio? Communication is key to the success of any design project. If you feel that you can’t connect with your designer or you sense they are rude or arrogant, then it is unlikely that your relationship will be successful. Look for a designer that has the qualities you need, if you wish to have constant contact, be sure that the designer will be happy to offer this, some designers prefer to be left to design.
In most cases you will find the answers to many questions from the designers website. It is important to ask the designer directly if you have any unanswered questions. Most designers are more than happy to offer help and advice as if they prove to be the right designer for you it is a relationship that can be mutually beneficial for many years ahead.