But what comprises the graphic design industry? According to IBIS World, the graphic arts industry comprises companies or businesses that plan, design, and manage the production of visual communication in order to convey specific messages. This pretty much captures the essence of graphic design or graphic arts, as it’s also known.
Things You Must Know In Graphic Art Industry
Graphic arts utilizes various tools of visual communication like color, typography, photography, illustrations, animation, etc. to convey messages, ideas, and thoughts. Needless to say, it’s one of the most creative fields of our times, and one needs oodles of talent to break into this industry. It’s also an evolving industry where trends change almost daily. What’s hot today is stale tomorrow.
Given this context, one of the biggest challenges aspiring and practicing graphic designers face is keeping themselves abreast of the trends in the graphic arts industry. So, if you are thinking of taking a leap into this exciting world of color and design, here are a few upcoming graphic arts industry trends you could benefit from knowing about:
- Design across platforms: In the age of the iPhone and the iPad, it’s no longer possible to remain salable unless you learn how to design across platforms. So, in addition to creating designs for print, electronic mediums, and the web, it’s essential for designers to be able to create visual content for tablets and mobile devices as well. Therefore, make sure your graphic arts program provides you the skills to create designs for multiple platforms.
- Become an entrepreneur: A recession is probably a great time to launch your own graphic arts venture. Just think about it. The start-up cost of launching such a business is pretty low, so you don’t have to spend sleepless nights worrying where to find investors in these tough economic times. Additionally, you won’t have to contend with the pressures of layoffs, pay cuts, reduced working hours, etc. that have become a part of modern-day corporate life.
- Go green: This is also the right time to start thinking about reducing your carbon footprint. Just like every other business, the graphic arts industry is also trying its best to be environmentally responsible by adopting green practices such as using recycled and non-toxic materials and creating designs inspired by nature.
Graphic Design Education
Although some so-called “industry watchers” will have you believe that one doesn’t need a graphic arts program degree to make it as a graphic designer, that’s not necessarily the case.
You may find more and more employers asking for a college degree when you are out hunting for a job, and not having graduated from a graphic arts program may actually set you back in your search. In fact, a bachelor’s degree is increasingly becoming the minimum credential for a variety of entry-level and advanced graphic art roles.
However, you may be able to secure some assistant positions after completing an associate’s degree in graphic arts. The good thing is that many online graphics art degree programs are available at both bachelor’s and associate’s levels that provide comprehensive training for this field.
But remember, this is one profession where having a body of work to showcase is almost as important as having a relevant academic credential. Don’t wait until you graduate from college or university to start building a portfolio. Look for intern positions or freelance projects that allow you to apply your talent and knowledge to some seriously mind-blowing work!